How AMEX Is Cashing In On Open Forum Without Having to Cash Out.

Marketing Done Right.

Every day, I dissect a successful marketing strategy.

Today's spotlight is on American Express (AMEX).

AMEX hit the jackpot with its online community, Open Forum.

And unlike other companies that just talk about creating online communities, AMEX is actually doing it. And successfully.

How?

Open Forum is a clever, collaborative website where AMEX leverages guest authors (who are experts from all sorts of industries) to share their business know-how on the forum.

The best part?

AMEX doesn't have to spend a dime on content creators because industry experts willfully provide the content.

So, why does this work so well for AMEX?

Because Open Forum offers valuable info from industry pros, making AMEX a trusted source and go-to hub for all things business.

This not only raises brand awareness but also builds trust and credibility with potential customers.

And with fresh content being put out multiple times daily, search engines can't get enough of AMEX (which helps them increase their search engine visibility and organically scale even faster—all still for free).

Actionable Tip: Start your own online community where guest authors can share their wisdom in your industry. It’ll help grow your content hub without you having to create all the content on your own.

Tools of the Day.

Build your community with these tools:

Discourse: A user-friendly platform for creating engaging online communities. It's perfect for boosting your customer engagement and brand loyalty.

Quora: Best for building communities around Q&A-based engagement, sharing your expertise, and establishing yourself as an authority in your niche.

Expert’s Corner.

Wise words from an industry leader:

"Ignoring online marketing is like opening a business but not telling anyone." - KB Marketing Agency

With Love,

Wendu

P.S. If you learned anything from this newsletter today, please share it with a friend ;)