How Canva Continuously Sells Itself.

Hey, fam!

Imagine this: You're a humble startup with a simple goal - to make design easy and accessible for everyone.

Fast forward a few years, and you're a $26 billion globally recognized platform.

Sounds like a dream, right?

Well, this is no fairy tale; it's the real-life story of Canva, the user-friendly design platform you've probably used or at least heard of.

So, what's their secret sauce behind such a crazy growth spurt?

The answer lies in a cool approach called product-led growth (PLG).

Here's the scoop.

Canva's Winning Game: Product-Led Growth.

Product-Led Growth is all about letting the product do the talking.

It's about building something that’s so easy, helpful, and fun to use that it effortlessly sells itself.

Canva has nailed this by focusing on three big ideas: simplicity, accessibility, and empowerment.

Let’s get into these.

Canva makes design a piece of cake for everyone.

You don't need to be a design whiz to create awesome stuff.

With easy-peasy templates and drag-and-drop tools, Canva lets anyone create like a pro.

This user-friendliness has been a massive magnet pulling in users from all walks of life.

Canva is free for anyone to start using - this is known as a freemium model.

Plus, because Canva lives in the cloud, you can use it on any device, anywhere.

These two factors have played a big part in getting Canva into as many hands as possible.

Canva doesn't just give you tools; it gives you the confidence to create.

Users aren't just consumers; they're creators, and that feels pretty freaking awesome.

This sense of empowerment keeps users coming back and encourages them to share Canva with other people, which fuels Canva's growth even more.

Canva's rise to a $26 billion platform is an inspiring story of how a top-notch product and a great user experience can drive incredible growth.

By keeping things simple, accessible, and empowering, Canva has won over millions of users worldwide and changed the game in design.

That's it for today.

With Love,

Wendu

P.S. I’d want to keep this newsletter to myself too, but sharing is caring. Send it to a friend who’d love it ;)