The Genius Behind Netflix's "Add to My List" Feature.

Hey guys!

Let's cut to the chase.

Today, we're talking about Netflix and a simple trick it uses to keep us coming back like addicts: the "Add to My List" feature.

What’s “Add to My List“?

Think of the "Add to My List" feature as a personal bookmark.

You spot a show, movie, or documentary, and you want to watch it, but not right now.

So you add it to your list.

But little do you know—you just fell into Netflix’s brilliant and endless maze.

Now, Netflix has you hooked. Forever.

How?

Because you've invested time in curating your own content.

Why It Works?

The Netflix "Add to My List" feature is a prime example of the psychological principle: The Endowment Effect.

Simply put, you value something more once you own it or have a sense of ownership over it.

Even if it's just a digital list of shows and movies!

Netflix allowing you to create a future watch list has 2 main benefits:

• Easier access to an ecosystem of your favorite films.

• Encourages commitment and investment in its platform.

And we all know we have a tendency to stay attached to what’s ours…

And investment equals retention.

This means you'll always have a reason to come back.

A feature as luring as this one endlessly ties you to the platform by getting you excited for that something of value that's waiting for you to watch it.

Whether that's a new series to finish, a movie to start, a documentary to learn from, etc.

How Can You Apply This To Your Business?

Look for ways to have your customers make small commitments.

Could you let them personalize their experience? How?

What about implementing a wishlist list or a favorites list like Netflix?

The goal is to give your customers a reason to come back by making them feel invested and in control of the platform.

With Love,

Wendu

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