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- The 'Sex Chocolate' That Has Everyone Talking.
Let's talk about Tabs, the genius brainchild of a 21-year-old whiz kid (from New York) named Oliver.
He's taken marketing for his 'sex chocolate' (Yes, you read that right!) to a whole new level.
And man, is it impressive!
His secret sauce?
Short-form video content.
And lots of it.
You know how everyone believes you’ve got to crack the algorithm on social media to go viral?
Well, Oliver tossed that rulebook out the window.
He's all about quantity, not the precision of algorithmic targeting.
You gotta love a rebel!
He's got a team of about thirty content creators working around the clock.
They each manage different Tabs' social media accounts and post 1 to 3 Tik Toks, Instagram Reels, Youtube Shorts, Pinterest Pins (etc.) daily.
So yeah, we're talking about hundreds of new Tabs videos being posted online every single day.
How can you not win with that?
And these aren't your grandparents’ extra long, detailed type of commercials.
These bite-sized (pun intended) videos are 10 seconds long.
They're made by real TikTokers, and most importantly, they do not scream "AD."
Instead, the goal is to tickle your curiosity.
Oliver wants you to feel like you're stumbling upon a secret treasure rather than being targeted by a sales pitch psycho.
And here's the kicker: Oliver has taken the road less traveled by flipping traditional marketing wisdom on its head.
How?
Instead of a single brand account, he's got hundreds.
Instead of pay-per-click ads, he's all about user-generated content.
And CTAs? Forget about 'em!
He knows that curiosity is more than enough to motivate you to purchase his chocolate so you can find out what it’s all about on your own.
He's a marketing maverick, and it's paying off big time.
The proof? Tabs sells half a million monthly.
Oliver's clearly cut from a special cloth.
What can you take from this?
Go Big or Go Home: Quality is king, sure. But Oliver shows us that quantity's got some power too. Be visible, be everywhere, and be ready to catch that attention.
Real People, Real Content: Ditch the ad talk. Get real people to create genuine content that resonates. It’s authentic, relatable, and it’s got flair.
Intrigue over Instruction: Don’t order people to click or buy. Tease them, tickle their curiosity. Make them want to discover what's up with your product themselves.
Break the Mold: One brand account? Boring. Pay-per-click ads? Old news. Mix it up, shake it up, and make your own rules. Tap into the power of innovation and dare to defy.
With Love Always,
Wendu
P.S. Love this read? Bet a friend would too. ;)